What It Felt Like to Talk About SEQ at Zoom
“At the time, we didn’t have a shared definition of what ‘good’ looked like—especially one that could work across 18+ products and teams.
So we added just one question to our usability tests:
‘Overall, how easy or difficult was this task to complete?’
That small change didn’t just give us data—it gave us a shared language.
It turned design quality from something subjective into something visible.” …