AI is a Tool. Taste is Human.
Use AI—but trust your taste. We’re not at the AI finish line but at the beginning.It’s not the norm yet. But soon, it will be like spellcheck, GPS, or Slack.
From The Blog
What It Felt Like to Talk About SEQ at Zoom
“At the time, we didn’t have a shared definition of what ‘good’ looked like—especially one that could work across 18+ products and teams.
So we added just one question to our usability tests:
‘Overall, how easy or difficult was this task to complete?’
That small change didn’t just give us data—it gave us a shared language.
It turned design quality from something subjective into something visible.” …
Raising the UX bar
How one question helped Atlassian make usability visible, align teams, and stop broken experiences from shipping. A practical story of raising the UX bar through SEQ. …
Every leader has an operating system.
Do you know yours? If you lead—or want to—there’s already something quietly shaping how you show up. Not your title. Not your tools. But your operating system. Most leaders have
A letter on fit
I’m in shock and overwhelmed. I had moments of hyperventilating on the streets of Stockholm. I am full of mixed emotions. Happy, sad, angry, disappointed, and frustrated. …
Shifts are hard (five)
I have never received performance feedback like this in my life. As a senior leader, I’ve also had to deliver many performance emails, so I know the process for these! …
Shifts are hard (four)
Being heard is the feeling that someone is interested in our views, thoughts, feelings, emotions, and efforts behind our point of view that is acknowledged. We don’t want our perspectives to be loved but at least heard. That doesn’t mean we are yelling out loud but that our verbal or written actions influence the stakeholders, teams, projects, and/or outcomes. …
Shifts are hard (three)
The previous practice is called “patience” because it’s about listening to your mind and your body. This is something I never do. I prefer to move fast. Who needs emotions?! I prefer to look for the next adventure, product idea, or outcome. I’m impatient. I typically don’t allow myself to feel. However, I’ve learned during multiple shifts that it’s critical to feel and understand one’s emotions. …
Shifts with COVID-19
I’ve been writing a series called “Shifts are hard”, which is about simultaneous career and life shifts. I thought I would share my current shifts and how COVID-19 has derailed
Shifts are hard (two)
What I hadn’t mentioned in my previous post about shifts being hard is that my departure from Hubrick was traumatic. I was extremely passionate as a Chief Product Officer at Hubrick which was an e-commerce social platform. I fell in love with our potential customers, investors, and my peers. …