Back on Stage: Reflections from The Outlook 2025
Yesterday, I had the chance to get back on stage — properly, after quite a while — at The Outlook 2025 conference in Melbourne. The last time I spoke on
Where the path of leadership meets the practice of design.
Yesterday, I had the chance to get back on stage — properly, after quite a while — at The Outlook 2025 conference in Melbourne. The last time I spoke on
I’ve Always Preferred the Shadow I’ve always gravitated toward the shadow role. I love watching people succeed—especially when I’ve coached them, challenged them, or quietly cleared the path. I’ve never
“At the time, we didn’t have a shared definition of what ‘good’ looked like—especially one that could work across 18+ products and teams.
So we added just one question to our usability tests:
‘Overall, how easy or difficult was this task to complete?’
That small change didn’t just give us data—it gave us a shared language.
It turned design quality from something subjective into something visible.” …