Raising the UX bar
How one question helped Atlassian make usability visible, align teams, and stop broken experiences from shipping. A practical story of raising the UX bar through SEQ. …
Where the path of leadership meets the practice of design.
Real work, real impact. The stories behind the outcomes.
Here’s where you’ll find deep dives into projects I’ve led—from shaping platform strategy to building systems that scale. Each case study covers the context, what we tried, what worked (or didn’t), and what I’d do differently now.
How one question helped Atlassian make usability visible, align teams, and stop broken experiences from shipping. A practical story of raising the UX bar through SEQ. …